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The Modern Customer – the PHANTOM: Customers on the Run: How Sales must Respond to Radically New Buying Behavior
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Product details
| Management number | 201813420 | Release Date | 2025/10/08 | List Price | $39.70 | Model Number | 201813420 | ||
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| Category | |||||||||
Format: Hardback
Length: 259 pages
Publication date: 16 February 2023
Publisher: Springer
This book shows how companies can - and must - adapt their sales strategies and processes to changing customer expectations in times of digital transformation and markets volatility.
Dimension: 240 x 168 (mm)
ISBN-13: 9783658391959
Edition number: 2023 ed.
Business
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