The Complete Copywriter is a beginner-friendly guide that teaches essential copywriting skills, including understanding customers, writing for different platforms, and developing creativity and empathy. It provides real-world examples and step-by-step instructions to help early-career marketers build confidence and deliver effective content.

Format: Hardback
Length: 336 pages
Publication date: 03 January 2025
Publisher: Kogan Page Ltd

The Complete Copywriter is a comprehensive guide designed to help early-career marketers understand the essentials of effective copywriting. It breaks down the craft into step-by-step instructions, making it easy for beginners to build confidence and deliver clear, engaging content across multiple platforms.

One of the key themes of the book is understanding your customers and tailoring your messages to them. The author provides practical tips on how to keep your copy targeted, personal, and conversational, making it more effective in driving results.

The book also covers writing for social media, press releases, landing pages, and more, providing step-by-step instructions on how to create effective copy for each platform. It also includes real-world examples of great copy that has driven results, helping you to see the impact of your writing.

In addition to copywriting basics, the book also covers creativity, empathy, and adaptability in writing. These soft skills are essential for successful copywriting, and the author provides exercises and tips to help you develop them.

The Complete Copywriter is a beginner-friendly guide that equips you with the tools to craft copy that works every time. Whether you are a student, a professional, or just starting out in marketing, this book will help you build your skills and career from the ground up.

The book is divided into several chapters, each covering a different aspect of copywriting. Here are some of the key themes covered in each chapter:

Chapter 1: Copywriting Basics

In this chapter, the author introduces the basics of copywriting, including the importance of understanding your customers, creating a clear message, and using persuasive techniques. The author also provides examples of effective copywriting and explains how to apply these techniques to your own writing.

Chapter 2: Marketing Communications

In this chapter, the author discusses the role of marketing communications in promoting products and services. The author provides examples of effective marketing communications campaigns and explains how to create your own.

Chapter 3: Creativity

In this chapter, the author discusses the importance of creativity in copywriting. The author provides exercises and tips to help you develop your creativity, and explains how to use creativity to create effective copy.

Chapter 4: Customer Engagement

In this chapter, the author discusses the importance of customer engagement in copywriting. The author provides examples of effective customer engagement campaigns and explains how to create your own.

Chapter 5: Beginner's Guide

In this chapter, the author provides a step-by-step guide to copywriting. The author covers the basics of copywriting, including the importance of understanding your customers, creating a clear message, and using persuasive techniques.

Chapter 6: Soft Skills

In this chapter, the author discusses the importance of soft skills in copywriting. The author provides exercises and tips to help you develop your soft skills, and explains how to use soft skills to create effective copy.

Chapter 7: Writing for Social Media

In this chapter, the author discusses the importance of writing for social media. The author provides examples of effective social media copy and explains how to create your own.

Chapter 8: Press Releases

In this chapter, the author discusses the importance of press releases in marketing. The author provides examples of effective press releases and explains how to create your own.

Chapter 9: Landing Pages

In this chapter, the author discusses the importance of landing pages in marketing. The author provides examples of effective landing pages and explains how to create your own.

Chapter 10: Conclusion

In this chapter, the author summarizes the key themes covered in the book and provides some final thoughts on copywriting.

The Complete Copywriter is a comprehensive guide that covers all aspects of copywriting, from understanding your customers to creating effective copy for social media, press releases, landing pages, and more. Whether you are a student, a professional, or just starting out in marketing, this book will help you build your skills and career from the ground up.

The book is written in a clear and concise style, making it easy to read and understand. The author provides examples of effective copywriting and explains how to apply these techniques to your own writing.

In addition to the book, the author also provides a range of resources, including a website, blog, and social media accounts. These resources provide additional information and support for copywriters, and can help you stay up-to-date with the latest trends in the industry.

Overall, The Complete Copywriter is a valuable resource for anyone who wants to learn how to write effective copy. Whether you are a student, a professional, or just starting out in marketing, this book will help you build your skills and career from the ground up.

The Complete Copywriter: A Beginner-Friendly Guide to Effective Copywriting

Looking to write marketing copy that truly connects with your audience and stands out? The Complete Copywriter is a beginner-friendly guide designed to help early-career marketers understand the essentials of effective copywriting. Step-by-step, it breaks down the craft so you can build confidence and deliver clear, engaging content across multiple platforms. You'll learn how to:

• Understand your customers and tailor your messages


• Discover practical tips to keep your copy targeted, personal and conversational


• Know your way around writing for social media, press releases, landing pages and more


• Develop skills like creativity, empathy and adaptability in your writing


• Use real-world examples to see how great copy drives results