Persuasive Copywriting: Cut Through the Noise and Communicate With Impact

This book provides advanced psychology-driven techniques to create stand-out copy that taps into consumer decision-making and sells, with practical insight into human decision-making and consumer engagement. It is essential for marketing or creative professionals seeking to gain a competitive edge in a cluttered marketplace.

\n Format: Paperback / softback
\n Length: 296 pages
\n Publication date: 03 January 2019
\n Publisher: Kogan Page Ltd
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Enhancing your copywriting skills with psychology-driven techniques is crucial for creating compelling and effective copy that resonates with consumers and drives sales. This second edition of the ultimate copywriting survival guide for the 21st century is a must-have for marketing and creative professionals seeking to elevate their craft. In a rapidly evolving industry, where many professionals are developing their skills on the job, it can be challenging to benchmark successful copy. This book provides a valuable step up for those who already have a solid foundation in writing copy and are eager to explore advanced, psychology-driven techniques to gain a competitive edge.

With practical insights into human decision-making and consumer engagement, this book will inspire the confidence you need to create, quantify, and sell stand-out copy in a crowded marketplace. Complementing the "how-to" perspective of copywriting, it features impressive interviews with leading ad agencies and copywriters from around the world, offering valuable guidance on measuring and benchmarking effective copy, creating and critiquing briefs, integrating copywriting skills into the wider industry, storytelling, and content marketing.

Packed with practical, inspiring, and highly digestible information, Persuasive Copywriting is the only comprehensive guide to copywriting you will ever need. Whether you are a seasoned copywriter or just starting your journey, this book will provide you with the tools and strategies to create persuasive and impactful copy that resonates with your target audience and drives results. So, why wait? Enhance your copywriting skills today and take your marketing and creative efforts to new heights with the power of psychology!

\n Weight: 470g\n
Dimension: 157 x 234 x 24 (mm)\n
ISBN-13: 9780749483661\n
Edition number: 2 Revised edition\n