Influential Internal Communication: Streamline Your Corporate Communication to Drive Efficiency and Engagement

Influential Internal Communication is a book that emphasizes the importance of internal communication (IC) for organizations. It features insights from experts Simon Sinek and Brené Brown and provides a clear and adaptable methodology for understanding, diagnosing, and fixing communication challenges. The book is based on The Field Model and draws on research with CEOs, offering valuable insights into people, organizations, and chaos. It includes real-world case studies to demonstrate the impact of chaos on organizations of varying size and industry. Written by the 2020 President of the Chartered Institute of Public Relations (CIPR), the book aims to streamline IC practices and drive engagement, efficiency, and profit across organizations.

Format: Paperback / softback
Length: 240 pages
Publication date: 03 April 2021
Publisher: Kogan Page Ltd

Influential Internal Communication: Unlocking the Power of Effective Communication for Happy Employees, Clients, and Customers

Internal communication (IC) plays a pivotal role in the success of any organization, yet it often falls victim to the pressures of high-stakes business situations. This lack of attention to IC can lead to chaos and confusion within the organization, which eventually manifests itself in its interactions with external customers and clients. In response to this challenge, Simon Sinek and Brené Brown have collaborated to present Influential Internal Communication, a comprehensive and practical methodology designed to help organizations streamline their communication practices and achieve greater success.

The book begins by emphasizing the importance of IC and its measurable impact on an organization's growth. It highlights the fact that IC is not just a "nice to have" but a critical component that can drive engagement, efficiency, and profit. The authors argue that when IC is neglected, organizations risk losing their competitive edge and falling behind in the market.

To address this issue, Influential Internal Communication offers a clear and adaptable methodology that readers can use to understand, diagnose, and fix their communication challenges. The book is based on The Field Model, a framework that draws on research with CEO's and provides insights into people, organizations, and chaos. The authors use real-world case studies to demonstrate how chaos can impact a range of organizations of varying sizes and industries, and how effective communication can help mitigate these impacts.

One of the key strengths of Influential Internal Communication is its practicality. The authors provide actionable steps and strategies that organizations can implement to improve their IC practices, regardless of their size or industry. They offer insights into how to create a culture of communication that fosters trust, collaboration, and innovation, and how to use technology and social media to enhance communication channels.

In addition to its practical insights, the book is also backed up with data and statistics from industry reports on workplace culture. The authors use this data to illustrate the importance of IC in creating a positive and productive work environment, and to demonstrate the link between effective communication and organizational success.

Written by the 2020 President of the Chartered Institute of Public Relations (CIPR), Influential Internal Communication is a comprehensive and authoritative guide to effective communication within organizations. It will be of interest to anyone who wants to improve their communication skills, drive engagement, and achieve greater success in their professional and personal lives.

In conclusion, Influential Internal Communication is a must-read for anyone who wants to streamline their organization's communication for happier employees, clients, and customers. By leveraging the insights of Simon Sinek and Brené Brown, this book provides a clear and adaptable methodology that can help organizations transform chaos into calm and drive engagement, efficiency, and profit. Whether you are a CEO, manager, or team member, this book will provide you with the tools and strategies you need to communicate effectively and achieve your goals.

Weight: 378g
Dimension: 155 x 233 x 20 (mm)
ISBN-13: 9781789666137