Double Your Price: The Strategy and Tactics of Smart Pricing
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Product details
| Management number | 201817557 | Release Date | 2025/10/08 | List Price | $10.63 | Model Number | 201817557 | ||
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Getting your pricing strategy right is essential for sustainable growth, product development, and happy customers. Harvard Business Review research shows that pricing has almost 4 times as much influence on a company's ability to reinvest as top line sales growth. Double Your Price is a practical guide on the theory, strategy, psychology, and execution of pricing, providing useful tools and guidance on how to leverage pricing to drive business success.
Format: Paperback / softback
Length: 256 pages
Publication date: 30 March 2023
Publisher: Pearson Education Limited
Getting your pricing strategy right is the difference between sustainable growth, investing in product development, and happy, engaged customers and stakeholders. Harvard Business Review research shows that pricing has almost four times as much influence on a company's ability to reinvest as top-line sales growth. But if you don't understand the psychology of pricing, having the wrong price can undermine your chances for success.
"Double Your Price" is your practical, accessible guide on the theory, strategy, psychology, and execution of pricing. With useful tools and clear, realistic guidance on how to leverage pricing to drive business success, you'll be able to answer the following questions for your business or product:
How much should we charge for our product or service?
How much are our customers willing to pay?
If we increase our price, will we lose customers?
How can setting prices help us cover our costs?
What are the benefits of a pricing strategy?
Will increasing or decreasing prices help my business to succeed?
Covering how pricing works, how to avoid cognitive bias, how to convince others, and many different pricing strategies, "Double Your Price" includes a practical set of insights, tools, and actionable guidance, and a Foreword by Lord Sainsbury.
A well-designed and progressive pricing strategy is one of the most powerful tools available to businesses. Get yours right.
Weight: 322g
Dimension: 138 x 217 x 15 (mm)
ISBN-13: 9781292426341
Business
Corner
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