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An Introduction to Quantitative Research Methods for Marketing: Tools and Techniques Using SPSS and R

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Product details

Management number 201813570 Release Date 2025/10/08 List Price $26.03 Model Number 201813570
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Format: Paperback / softback
Length: 454 pages
Publication date: 03 June 2025
Publisher: Taylor & Francis Ltd

This introductory text covers the foundational concepts and statistical applications of quantitative research techniques using SPSS and R. Using step-by-step examples throughout, the book is designed to make this complex subject accessible to students with no background in quantitative methods.

Weight: 838g
Dimension: 174 x 246 x 29 (mm)
ISBN-13: 9781032525648


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